Brand manual

Mission

We are a team with a mission to create unique, high-quality, spot-on designs for celebration gifts, greeting cards, gift wraps, party decor, and handicraft products to inspire and spark up energetic dialogues, sincere connections, and heartfelt stories. But that's not all: we are here to create innovative new ways for people to share their feelings and thoughts in the digital era.

Promise

We are here to inspire and spark up energetic dialogues, sincere connections, and heartfelt stories.

Slogan

Share moments, create stories.

Values

We believe that happiness stands on five pillars: Growth; Being present; Contribution; Having fun; Connection.

1. Growth
The first pillar of happiness is growth. Growth as a mindset. We know that everything is in constant change: people, organizations, businesses, nature, relationships, skills, creativity, love... We want to grow every single day as individuals, as colleagues, as a team, as a partner and as a company.

2. Being present
The second pillar of happiness is inspired by the ancient Greek perspective of time.The Greeks had two different words for time: "chronos" and "kairos". "Chronos" is time in a quantitative sense - meaning the "hours", "minutes", "seconds".
"Kairos" is something different.
“Kairos” is a qualitative component of time - it measures moments. It represents those significant moments when something changes, the moments when you feel like time has stopped. We treasure moments, we value the art of being present and enjoying the flow.

3. Contribution
For us, it is important to be a part of something larger than ourselves and strive for globally meaningful goals. Aristotle called it "eudaimonia" - a state where meaning and happiness become one.
We emphasize the importance of recognizing that we can contribute in some small way to make our planet a better place.
We are set on taking specific actions to contribute to achieving the United Nations Sustainable Development Goals. Every product sold makes a donation to the UN Sustainable Development Goals.

4. Fun
Everything we do – we do wholeheartedly. We are dedicated and thorough. And yet, in everything we take on, we make sure we’re having fun!
We see it too often that grownups tend to forget to smile, laugh, share their excitement and just be themselves.
This needs to be brought back. Big goals can be achieved while having a really good time!

5. Family
And lastly, we believe in the power of wholehearted relationships, close connections and sincere communication to move the world forward.

Here at Agapics we actually consider ourselves more than a team - we are a family!